You will find loads of books out there that explain to you how to generate income on the net but hardly any that focus on the reverse side of that equation: precisely how as a sharp internet customer. In Online Shopper’s Survival Guide (Entrepreneur Press, $19.95), Jacquelyn Lynn takes you through the cyber-buying process.

She begins with a peek at how “distance buying” has developed over the years, from the beginning of mail order catalog shopping to modern highly effective online shopping malls. “Much of the first American economy depended on mail order, which was the sole means countryside residents could get lots of the products they desired as well as needed,” Lynn says. “Today, shopping online gives consumers a chance to access a much broader range of services and goods than they’ve locally, maybe even in huge cities.”

For most people, the trick of online shopping is convenience: the stores, no parking, and no driving are available twenty four hours 1 day, 365 days a year. For other people, it is the bargains – and one can find a great deal to be had on the internet.

Lynn walks the audience through online shopping fundamentals, including how to evaluate an internet seller, easy way to pay for purchases, and how you can find bargains. She goes into great detail regarding how to shop online auctions – which is to be expected, since one of her earlier books is Make Big Profits on eBay.

She spends a significant period of time discussing consumer protection as well as fraud issues. People who follow her advice is able to shop online with confidence and realize that the private info of theirs isn’t likely to be stolen and they aren’t going to be victims of a scam. She actually talks about everything you cannot – or should not – buy online.

Since online possibilities are not restricted to products, Lynn covers things such as internet dating, job searching, and even participating in conversation groups. “The internet has produced a completely new way for people Go to this page connect, and so long as you understand how to get it done smartly and safely, the chances are tremendous,” Lynn says.

Written in a lively, casual design with lots of anecdotes and drawings, Online Shopper’s Survival Guide is an entertaining and informative guide for anybody who shops online. Additionally, it’s a must-read for seniors that are simply learning to navigate in cyberspace and for teens who probably realize much more about the web than the parents of theirs but who may employ a dose of caution concerning how to pay for safely on the internet.

Lynn has published an excerpt of the publication on the web site of her at www.jacquelynlynn.com, together with an order link.